6533b7cefe1ef96bd1257c2a

RESEARCH PRODUCT

El lenguaje afectivo durante la crisis sanitaria de la gripe A

Arantxa Martín LópezRicard Morant I Marco

subject

Cultural StudiesLinguistics and Languagemedia_common.quotation_subjectbesotradiciones popularesLanguage and LinguisticsEthnology. Social and cultural anthropologyGN301-674gripe asaludoAffectionPandemicPsychologySocial psychologyMedia impactmedios de comunicaciónmedia_common

description

In this article we analyze the effects that, as seen through the written press, the arrival of H1N1 had on certain affective behaviors in society. After the spread of H1N1, health authorities recommended maintaining physical distance in social settings and, among other measures, advised against kissing. At first, this show of affection became a victim of the pandemic, especially in certain activities and rituals. However, once the media impact of swine flu had subsided, kissing recovered its habitual place and frequency, demonstrating that customs which are socially and culturally entrenched are resistant to change.

https://doi.org/10.3989/rdtp.2010.14