0000000000114963
AUTHOR
Mototaka Sakashita
showing 7 related works from this author
Extended valence theory perspective on consumers' e-waste recycling intentions in Japan
2021
The gravity of the electronic waste (e-waste) crisis can be attributed to consumers' low participation in ensuring the proper disposal of such materials. Motivating consumers to recycle e-waste requires a deeper understanding of the dimensions that underlie behavioral intentions. Accordingly, the present study uses the novel framework of Valence Theory (VT) to examine how consumers evaluate their decision to recycle e-waste. The authors propose an extended VT model incorporating consumer values (value compatibility, openness to change, and environmental concerns), which is validated using cross-sectional survey data from 774 Japanese consumers. We also examine the role of different moderato…
Behavioral reasoning theory (BRT) perspectives on E-waste recycling and management
2021
Abstract Each year, millions of tons of electronic waste (or e-waste) are generated worldwide, thus, fueling concerns among scholars, practitioners, policymakers, and governments about e-waste recycling and management. The past few years have witnessed a growing interest among scholars to examine the behavioral issues concerning e-waste recycling. However, most of the existing studies have focused on adopting e-waste recycling and related innovations. It is already known that ‘reasons for’ and ‘reasons against’ the adoption of any innovation are quantitatively different. The current study bridges this gap by utilizing a novel consumer behavior framework called behavioral reasoning theory (B…
What drives willingness to purchase and stated buying behavior toward organic food? A Stimulus–Organism–Behavior–Consequence (SOBC) perspective
2021
Abstract The consumption of organic food is gaining ground globally due to consumers’ concerns for personal health and food safety. Several countries, such as Japan, are turning their focus to promoting organic food consumption, but research is scarce on Japan’s organic food market. Additionally, despite consumers’ positive predisposition, retail sales in Japan for organic food are low, and there is a need to understand the reason for this disparity. The present study addressed this need by examining factors that may drive consumers’ willingness to purchase (WTP) and stated buying behavior (SBB) toward organic food through the Stimulus–Organism–Behavior–Consequence (SOBC) paradigm. The deve…
Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective
2021
Consumers' increased knowledge and awareness of environmental issues have not translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon known as the ‘attitude-behaviour gap’. The current study seeks to explicate this gap by examining the drivers of green apparel buying behaviour. Towards this end, the study examines the association of environmental knowledge, green trust, and environmental concern with environmental attitude and green apparel buying behaviour. It further investigates the association of labelling desire and labelling satisfaction with this type of buying behaviour as well. In addition, the study uses the theoretical lens of the knowledge-attitud…
Facilitators and inhibitors of organic food buying behavior
2021
Abstract Consumption patterns across the globe indicate consumers’ rising interest in purchasing organic food due to increasing personal-health consciousness. However, research on organic food shows a low translation of this interest into stated preferences for purchasing organic food. Limited academic research has explored this puzzling buying behavior of consumers, particularly in developed economies such as Japan. Our study addresses this gap by examining the factors that facilitate or inhibit Japanese consumers’ buying behavior toward organic food. We use the Stimulus-Organism-Response framework, Innovation Resistance Theory, and Dual-Factor Theory to examine these factors by analyzing …
Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory
2022
Consumers increasingly adopt artificial intelligence (AI) enabled voice assistants (VAs) for transactional and non-transactional uses due to these devices’ inherent affordances, such as their ease of use and convenience. Despite the widespread adoption of VAs in recent times, consumers continue to avoid using VAs for transactional purposes. Currently, we have a limited understanding of the various antecedents and consequences of consumer decision avoidance in the context of VAs. This study aims to bridge this gap by adopting the decision avoidance theory as a theoretical lens and a convergent mixed-methods approach to identify the antecedents (i.e. cognitive biases and nudging) and conseque…
Green apparel buying behaviour : A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability-oriented consumption in Japan
2021
The green apparel literature has previously examined the disparity between consumers' positive purchase intentions and their actual purchase behaviour. This dichotomous behaviour represents the critical ‘intention–behaviour gap’, which marketers must seek to reduce to increase sales of their products. The current study thus seeks to identify the drivers of green apparel purchase behaviour that may potentially mitigate this gap. The proposed conceptual model is grounded in the Stimulus–Organism–Behaviour–Consequence (SOBC) paradigm and is tested through an analysis of cross-sectional data collected from 387 green apparel product consumers in Japan who were sourced through Macromill Inc. The …