6533b7d0fe1ef96bd125a306

RESEARCH PRODUCT

Extended valence theory perspective on consumers' e-waste recycling intentions in Japan

Suresh MalodiaPuneet KaurPuneet KaurAmandeep DhirAmandeep DhirAmandeep DhirMototaka SakashitaUsama Awan

subject

e-waste managementValue (ethics)value compatibilityRenewable Energy Sustainability and the EnvironmentStrategy and ManagementPerspective (graphical)valence theory (VT)Building and ConstructionModeration:Teknologi: 500::Miljøteknologi: 610 [VDP]Electronic wasteIndustrial and Manufacturing EngineeringVDP::Samfunnsvitenskap: 200::Økonomi: 210miljøvernOpenness to experienceSurvey data collectionWaste recyclingBusinessresirkuleringMarketingintentions to recycleenvironmental concernsGeneral Environmental Science

description

The gravity of the electronic waste (e-waste) crisis can be attributed to consumers' low participation in ensuring the proper disposal of such materials. Motivating consumers to recycle e-waste requires a deeper understanding of the dimensions that underlie behavioral intentions. Accordingly, the present study uses the novel framework of Valence Theory (VT) to examine how consumers evaluate their decision to recycle e-waste. The authors propose an extended VT model incorporating consumer values (value compatibility, openness to change, and environmental concerns), which is validated using cross-sectional survey data from 774 Japanese consumers. We also examine the role of different moderators resembling consumers' e-waste recycling behavior. The findings support the moderation hypotheses and suggest that intentions to recycle e-waste are affected by value compatibility, environmental concerns, and the perceived benefits of engaging in this behavior. Thus, the study has important implications for decision-makers, policymakers, and researchers interested in gaining deeper insights into issues surrounding consumers' e-waste recycling intentions. Post-print / Final draft

10.1016/j.jclepro.2021.127443https://hdl.handle.net/11250/2985509