0000000000122033

AUTHOR

Charlotte Schulz-knappe

showing 2 related works from this author

The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content

2020

Persuasion knowledge is an established construct in the explanation of recipients’ coping with persuasive communication. It gains particular importance when persuasion attempts are covert. This is ...

MarketingCoping (psychology)PersuasionPersuasive communicationInformationSystems_INFORMATIONINTERFACESANDPRESENTATION(e.g.HCI)Communicationmedia_common.quotation_subjectComputingMilieux_PERSONALCOMPUTINGAdvertisingInformationSystems_MODELSANDPRINCIPLESCovertInformationSystems_MISCELLANEOUSPsychologyConstruct (philosophy)Media contentSocial psychologymedia_commonInternational Journal of Advertising
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Corporate lobbying: Role perceptions and perceived influence on political decisions of public affairs professionals

2021

Abstract This study aims to provide insight into public affairs professionals’ role conceptions and perceived influence on political decision making. We conducted a quantitative online survey with 238 corporate public affairs professionals in Germany who worked either “in-house” at a corporation, for an industry association, or in a public affairs consultancy firm. Based on their main stakeholder orientation (clients, political actors, or society) and primary objectives (mediator, expert, or advocate), a cluster analysis categorized the professionals into four main roles: persuaders, advisors, coordinators, and mediators. Although acting in line with ethical norms and being transparent abou…

MarketingOrganizational Behavior and Human Resource Managementbusiness.industryCommunicationmedia_common.quotation_subject05 social sciencesStakeholder050801 communication & media studiesPublic relationsCorporationPublic affairPolitics0508 media and communicationsSovereigntyPerceptionPolitical science0502 economics and businessLoyaltybusiness050203 business & managementmedia_commonPublic Relations Review
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