The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content

6533b7d0fe1ef96bd125ac66

RESEARCH PRODUCT

The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content

Thomas Koch Charlotte Schulz-knappe Johannes Beckert Benno Viererbl

subject

Marketing Coping (psychology)Persuasion Persuasive communication InformationSystems_INFORMATIONINTERFACESANDPRESENTATION(e.g.HCI)Communication media_common.quotation_subject ComputingMilieux_PERSONALCOMPUTING Advertising InformationSystems_MODELSANDPRINCIPLES Covert InformationSystems_MISCELLANEOUS Psychology Construct (philosophy)Media content Social psychology media_common

description

Persuasion knowledge is an established construct in the explanation of recipients’ coping with persuasive communication. It gains particular importance when persuasion attempts are covert. This is ...

year	journal	country	edition	language
2020-12-28	International Journal of Advertising

https://doi.org/10.1080/02650487.2020.1859171

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