0000000000123058
AUTHOR
Javier Villacampa
An investigation of Facebook users' implicit associations between Facebook, sexual and prosocial behavior.
Abstract Despite growing research on online social networking, implicit associations of Facebook users have been largely understudied. In Study 1, we used the Single-Target Implicit Association Test (ST-IAT; Karpinski and Steinman, 2006) in order to assess implicit associations between Facebook and two evolutionary relevant constructs: sexual and prosocial behavior. Additionally, we controlled for the role of participant's relationship status as a potential moderator of Facebook implicit associations. In Study 2, we extended these findings and explored the relationship between implicit and explicit associations towards Facebook. Across two studies, we found that Facebook is more strongly as…
Effects of Suboptimally Presented Erotic Pictures on Moral Judgments: A Cross-Cultural Comparison.
Previous research has identified a set of core factors that influence moral judgments. The present study addresses the interplay between moral judgments and four factors: (a) incidental affects, (b) sociocultural context, (c) type of dilemma, and (d) participant’s sex. We asked participants in two different countries (Colombia and Spain) to judge the acceptability of actions in response to personal and impersonal moral dilemmas. Before each dilemma an affective prime (erotic, pleasant or neutral pictures) was presented suboptimally. Our results show that: a) relative to neutral priming, erotic primes increase the acceptance of harm for a greater good (i.e., more utilitarian judgments), b) r…