0000000000144355

AUTHOR

Sonia Cruz-ros

showing 9 related works from this author

Work-life management for workforce maintenance: A qualitative comparative study

2020

Abstract Nowadays, owing to the changing nature of the work environment, with its ever-increasing demands, the quality of working life and its relationship with the individual’s wellbeing are recognized worldwide as vital for the workforce. This study analyzes the role of employees’ perception of five quality of working life attributes (specifically workplace conditions, working life autonomy, corporate citizenship, remuneration, and workplace diversity and inclusion) in ensuring the individual’s wellbeing focusing in particular on workers’ perception of work-life balance, working life opportunities, and health and wellness. The results of the fuzzy-set qualitative comparative analysis reve…

MarketingComputingMilieux_THECOMPUTINGPROFESSIONbusiness.industryQualitative comparative analysismedia_common.quotation_subject05 social sciencesPublic relationsQuality of working life0502 economics and businessWorkforceWell-beingRemunerationCorporate social responsibility050211 marketingbusiness050203 business & managementAutonomyTreballmedia_commonDiversity (business)
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When does family involvement produce superior performance in SME family business?

2016

Abstract This study analyzes how family involvement leads to high performance in SME-family businesses (SME-FB). This research considers family involvement in management and firm governance, development of family governance, firm size, generations in FB, and ownership concentration. Results show three combinations that lead to high performance: 1) a large-enough SME-FB with a family CEO and a board with significant presence of non-family directors; 2) a large-enough SME-FB in its first generation, without family government structures, and that a non-familial top managerial team runs; 3) a large-enough SME-FB with low ownership concentration and family governance structures.

MarketingGovernmentFamily businessFamily involvementbusiness.industryCorporate governance0502 economics and business05 social sciences050211 marketingAccountingbusiness050203 business & managementFirst generationJournal of Business Research
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Why and how to use enterprise social media platforms: The employee’s perspective

2021

Abstract Literature supports the relevance of knowledge sharing in a company. Considering that social media plays an important role in this process, this paper analyzes the antecedents and consequences of the use of enterprise social media platforms according to the employee's perception. Based on the Motivation-Opportunity-Ability framework and using two different methodologies (Partial Least Squares Structural Equation Modeling and fuzzy-set Qualitative Comparative Analysis), we find that three different combinations of motivation, opportunity and ability factors, combined in pairs, promote the use of enterprise social media platforms, leading to knowledge creation and task performance. T…

MarketingKnowledge managementbusiness.industryProcess (engineering)Qualitative comparative analysismedia_common.quotation_subjectPerspective (graphical)Structural equation modelingKnowledge sharingPerceptionSocial mediaRelevance (information retrieval)businessmedia_commonJournal of Business Research
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Do family SME managers value marketing capabilities' contribution to firm performance?

2012

PurposeThis paper seeks to extend knowledge on the impact of different marketing capabilities on various measures of organisational performance in the context of family‐run small to medium‐sized enterprises (SMEs).Design/methodology/approachAspects regarding marketing capabilities in family‐owned SMEs and their impact on superior performance are identified and briefly discussed according to the existing literature. Then, quantitative research is presented followed by a discussion of the findings. The paper ends with the conclusion, managerial implications, limitations and lines for future research.FindingsThe results of the study show the relevance of marketing capabilities for product diff…

MarketingReturn on marketing investmentMarketing managementbusiness.industryBusiness marketingMarketing effectivenessBusinessMarketingMarketing researchQuantitative marketing researchRelationship marketingMarketing strategyMarketing Intelligence & Planning
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How Social Entrepreneurs can Influence their Employees' Commitment

2017

ABSTRACTSocial entrepreneurship is an outstanding phenomenon that links entrepreneurship, social change, and economic development, which increasingly attracts the attention from scholars and policy makers alike. As in any other new venture, including social enterprises, motivated employees and the effect of their teamwork is considered the best way to deliver superior performance in highly competitive, global business environments. Therefore, employees' performance and their commitment become critical factors in the performance of social entrepreneurship. The aim of this article is to, first, explain how social entrepreneurs reinforce employees' commitment by developing some organizational …

MarketingEntrepreneurshipTeamworkDelegationbusiness.industryQualitative comparative analysismedia_common.quotation_subject05 social sciencesSocial changeSocial entrepreneurshipPublic relations0502 economics and business050211 marketingActive listeningMarketingbusinessSet (psychology)050203 business & managementmedia_commonJournal of Promotion Management
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Entrepreneurial competencies and motivations to enhance marketing innovation in Europe

2017

Global Entrepreneurship Monitor (GEM) country profile variables were analyzed using qualitative comparative analysis (QCA). This analysis identified which combinations of entrepreneurs’ competencies and motivations boost marketing innovation. Marketing innovation contributes to defining and reinforcing competitive advantages, goal setting, and business performance. The findings of this study can help policymakers design strategies to foster regional marketing innovation and economic growth.

MarketingEntrepreneurshipMarketing innovationKnowledge managementbusiness.industryQualitative comparative analysis05 social sciencesCompetitive advantageMarketing strategyMarketing management0502 economics and business050207 economicsMarketingMarketing researchbusinessGoal setting050203 business & managementApplied PsychologyPsychology & Marketing
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Service firm capabilities and performance: Contingent analysis of customer contact

2015

Abstract From the competence-based view, this study contributes to understanding how service firm capabilities affect firm performance. The study examines managerial capabilities, organizational capabilities, marketing capabilities, and service quality capabilities. This study investigates whether interaction between these capabilities and their contribution to firm performance differ depending on the service's customer-contact level. To do so, the study analyzes data from a sample of Spanish service firms. Results show that managerial and organizational capabilities strengthen service quality and marketing capabilities. In addition, service quality and marketing capabilities significantly …

MarketingService qualityCustomer advocacybusiness.industryService managementBusinessService guaranteeCustomer ContactMarketingCompetence (human resources)Tertiary sector of the economyIndustrial organizationJournal of Business Research
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Organizational technology as a mediating variable in centralization‐formalization fit

2012

PurposeWith a view to contributing to a better understanding of the interactions between design dimensions, the authors aim to present a formal model that analyzes the internal fit relationship between centralization and formalization, taking into account organizational technology and the “systems approach”.Design/methodology/approachBased on the study by Zeffane, the authors develop an alternative, formal model that introduces organizational technology and assumes that greater structural control does not necessarily lead to better organizational integration. The model equally considers the possibilities of underfit and overfit.FindingsThe proposed formal model provides a sound rationale on…

Organizational architectureManagement scienceComputer sciencebusiness.industryOrganizational studiesOrganizational engineeringEquifinalityManagement Science and Operations ResearchOverfittingGeneral Business Management and AccountingOrganizational performanceOrganizational learningOperations managementContingencybusinessManagement Decision
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Absorptive capacity and its impact on innovation and performance: findings from SEM and fsQCA

2018

Innovation can provide sustainable competitive advantages to service companies that consider the absorption of external knowledge a key strategic issue. Using the four dimensions of absorptive capacity, this study examined the impact of absorptive capacity on innovation in service delivery processes and explored how this innovation influences business performance. Structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were applied to a sample of 134 companies drawn from the Colombian tourism sector. The results of the SEM indicate that innovation in service delivery processes is positively influenced by two of the four dimensions of absorptive capacity…

Service delivery frameworkQualitative comparative analysismedia_common.quotation_subject05 social sciences06 humanities and the artsCompetitor analysis0603 philosophy ethics and religionGeneral Business Management and AccountingCompetitive advantageStructural equation modelingEmpresesAbsorptive capacityService (economics)0502 economics and business060301 applied ethicsBusiness050203 business & managementIndustrial organizationTourismmedia_common
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