0000000000147649
AUTHOR
Joaquin Aldas-manzano
Exploring individual personality factors as drivers of M‐shopping acceptance
PurposeThe purpose of this paper is to evaluate how personality variables related to technology (innovativeness, compatibility and affinity) can modify the influence of classical technology acceptance model (TAM) variables on behavioural adoption intention of mobile shopping.Design/methodology/approachThe impact of innovativeness, compatibility, affinity, TAM beliefs (ease of use and usefulness) and attitude on mobile shopping adoption is tested through structural equation modelling techniques. The sample consisted of 470 Spanish mobile telephone users selected on the basis of convenience.FindingsData analysis shows that the effect of perceived usefulness and, in a minor degree, perceived e…
Anthropometric Assessment of Nepali Children Institutionalized in Orphanages
Nepal is among the world&rsquo
Individual Performance in Turbulent Environments: The Role of Organizational Learning Capability and Employee Flexibility
Organizational learning capability (OLC) and employee flexibility help firms navigate the challenges faced by organizations operating in turbulent environments. OLC includes dimensions such as experimentation, risk taking, openness, dialogue, and participative decision making. Employee flexibility is considered a crucial tool for strategic human resource management in tackling environmental turbulence. Accordingly, we pose the following research question: how, and to what extent, is individual performance enhanced by OLC and employee flexibility in turbulent environments? The major impact that environmental turbulence has on change and flexibility requirements suggests that employee flexibi…
Unveiling heterogeneous engagement-based loyalty in brand communities
Purpose Although recent research appreciates that consumers increasingly interact with brands in brand communities and that brand engagement is an important and complex phenomenon in brand communities, little is known about the nature of individuals’ brand engagement in brand communities. This study aims to identify brand community members’ segments in terms of their brand engagement within the community; help us understand if these segments use a different approach in the development of brand loyalty; and develop mechanisms that can be used to identify members of these segments. Design/methodology/approach The paper adopts a quantitative approach and uses a total of 970 responses from mem…
The role of consumer innovativeness and perceived risk in online banking usage
PurposeThe purpose of this paper is to analyse how consumer innovativeness can be used as a variable to positively influence internet banking adoption both directly and reducing consumer perceived risk.Design/methodology/approachThe impact of innovativeness and risk on internet banking adoption has been tested through structural equation modelling techniques. The sample consists of 511 Spanish internet banking services users accessed through an internet survey. Risk has been measured as a formative construct.FindingsResults reveals consumer innovativeness as a key construct to improve e‐banking adoption both directly and by its effective role in reducing consumer risk perception of using in…
Women Entrepreneurship and Performance
Research on gendered performance in entrepreneurship is scarce, making the resolution of this issue a relevant research field. Chapter 7 starts by describing what we understand by performance, widening the concept from a financial to an operational or even a stakeholders’ satisfaction level. Next, we present some relevant research that suggests explanations for a gendered difference in entrepreneurs’ performance, mainly in terms of the existence of horizontal segregation, differences in size and in personal attributes of entrepreneurs. The discussion about gender differences in resource possession and accessibility is then introduced as a fundamental concern in this debate, by describing ec…
Online information quality as determinant of perceived risk reduction in e-commerce: an application to apparel virtual stores
The main purpose of this paper is to analyse the role of information quality as a mechanism for reducing virtual shopping perceived risk and inducing greater online purchase intent. In this way, a theoretical model is presented which explains the inverse relation of information quality (referred to product and transaction-associated services) and perceived risk, and the influence of these variables on online shopping intention. 350 young consumers navigated the web page of a fictional clothes brand, and were asked to select a product and complete the purchasing process. Data analysis shows that perceived risk related to the virtual store is a significant, negative antecedent of online purch…
Factors contributing brand attitude in advergames: Entertainment and irritation
The main contribution of this article is to offer new insights into the antecedents of brand attitude in an advergaming context, focusing on entertainment and irritation as its main drivers. Also, the indirect effect of intrusiveness and congruence on brand attitude is analyzed. A structured questionnaire was completed by a sample of 100 undergraduate and postgraduate students after playing to a real casual advergame. The results show that entertainment is the main driver of brand attitude although irritation also exerts a significant effect on brand attitude due to perceived intrusiveness that, in turn, is determined by incongruence. The study provides useful managerial implications for co…
The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Interaction Utility Approach
The aim of this chapter is to gain insight on negative eWom about brands from a sender perspective, taking into account individual and social factors. We develop and test a conceptual model using a sample of 302 Spanish active users of social networks who have complained online in 2013. This study provides several theoretical implications. Firstly, using the Social Interaction Utility framework, we analyse the influence of social motivations on negative eWom. Our results show that social motivations are the primary antecedents leading consumers to communicate their negative experiences to other consumers. Successful network sites should identify the effect of social motivations and manage t…
Relational cohesion between users and smart voice assistants
Purpose This study aims to examine users’ affective relationships with smart voice assistants (SVAs) and aims to analyze how these relationships explain user engagement behaviors toward the brands of SVAs. Drawing on relational cohesion theory, it proposes that cohesion between users and SVAs influences brand engagement behaviors, that is, continuing purchasing other products of the brand, providing knowledge to the brand and referring the brand. Design/methodology/approach Data from a survey of 717 US regular SVA users confirm the validity of the measurement scales and provide the input for the covariance-based structural equation modeling. Findings The results demonstrate that frequent u…
The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract
The exchange of comments online about branded offers is defined in the literature as electronic word of mouth (eWOM). Most of the existing academic research on consumer behaviour focuses on positive emotions and behaviour about branded offers (Veloutsou and McAlonan 2012; Zarantonello et al. 2016). However, next to sharing positive comments, consumers are increasingly using online media to distribute unfavourable experiences and opinions about products and brands (Ullrich and Brunner 2015), and more research on the effects of the expression of negative comments online is needed. The negative electronic word of mouth (NeWOM) is defined in this study as negative statements made or distributed…
Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises
This paper focuses on the factors affecting Business-To-Business (B2B) e-commerce adoption and the perceived benefits for Small and Medium-sized Enterprises (SMEs). We propose and test a model that analyses the influence of firms' previous experience and environmental factors on e-B2B adoption and the effects of e-B2B adoption on the perceived benefits and the intention to continue adopting B2B. Our results show that the more e-B2B is used in SMEs, the higher the level of perceived benefits and this, in turn, has a positive influence on the intention to continue doing B2B e-commerce. Managerial implications of these findings are also discussed.
Diferencias cross-culturales en la decisión de compra de los jóvenes europeos
El presente trabajo se ha planteado en torno a dos objetivos principales. Por un lado, investigar los antecedentes en la decisión de compra de los jóvenes consumidores europeos de cuatro países. Por otro, analizar cómo varía la influencia de estos antecedentes cuando se consideran consumidores de distinta nacionalidad y distintas categorías de productos. Para desarrollar este estudio se procedió a encuestar on line a una 'muestra de conveniencia'. Para ello, se contó con la colaboración de cinco universidades que tomaron parte en esta red: una de Francia, una de Alemania, una de Italia y dos de España. De este modo, se obtuvo una muestra final de 295 jóvenes. Los resultados exhiben que los …
Teachers’ intention to use educational video games: The moderating role of gender and age
Educational video games represent an educational change that challenges teachers and managers of Higher Education institutions in several ways including their attitude formation and behavioural intention. Using a Technology Acceptance Model (TAM) approach a research model is developed to predict teachers’ behavioural intention to use educational video games in their courses. The research model is tested via structural equation modelling (SEM) on a sample of 312 Higher Education teachers. Main results suggest that perceived usefulness influences in a direct and positive way teachers’ behavioural intention while perceived ease of use indirectly influences intention through perceived usefulnes…
The Role of Perceived Relevance and Attention in Teachers’ Attitude and Intention to Use Educational Video Games
Educational video games (EVGs) are becoming a trending topic in education as a new teaching methodology which can help teachers to increase students’ attention and engagement during the learning process. Nevertheless, despite an increasing academic interest in EVGs little research has been devoted to delve into teacher’s beliefs affecting their attitude towards EVGs and how these beliefs also affect their intention to use EVGs in their courses. Using Keller’s ARCS model as a theoretical framework, the role of perceived relevance and attention in teachers’ attitude and intention to use EVGs is analyzed. To do so a research model is tested using a sample of 312 Higher Education teachers via s…