6533b830fe1ef96bd12978ee
RESEARCH PRODUCT
Online information quality as determinant of perceived risk reduction in e-commerce: an application to apparel virtual stores
Silvia Sanz-blasRafael Currás-pérezJoaquin Aldas-manzanosubject
MarketingRelation (database)business.industrymedia_common.quotation_subjectPurchasing processInformation qualityAdvertisingE-commerceClothingRisk perceptionQuality (business)Product (category theory)Marketingbusinessmedia_commondescription
The main purpose of this paper is to analyse the role of information quality as a mechanism for reducing virtual shopping perceived risk and inducing greater online purchase intent. In this way, a theoretical model is presented which explains the inverse relation of information quality (referred to product and transaction-associated services) and perceived risk, and the influence of these variables on online shopping intention. 350 young consumers navigated the web page of a fictional clothes brand, and were asked to select a product and complete the purchasing process. Data analysis shows that perceived risk related to the virtual store is a significant, negative antecedent of online purchase intent. The quality of online information on, respectively, product features and transaction-associated services has a direct and negative influence on purchase perceived risk. Results also show that product-related information quality has a significant positive effect on purchase intent, whereas transaction-associated services information quality does not.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2011-01-01 | International Journal of Internet Marketing and Advertising |