The role of perceived value and emotions in the satisfaction and future intentions of spectators

2016

The quality of service offered by sports entities has become a good predictor of user satisfaction and also future intentions. To know the future intentions of customers of any service is a key objective to develop service improvement and retention strategies. This need has also become apparent to professional sports clubs. In this study, the relationship between quality, perceived value, emotions, satisfaction and future intentions of spectators are analyzed for a sporting event. Using a sample of 563 spectators and modeling with structural equations, results indicate that perceived value is the best predictor of the satisfaction and future intentions of spectators, while quality and emoti…

Preventing Violence and Social Exclusion through Sport and Physical Activity: The SAVE Project

2018

Sport Against Violence and Exclusion (SAVE), a project cofounded by the Erasmus + Program of the European Union, seeks to prevent violent and socially exclusive behaviors through physical activity. The current editorial shows a range of possible interpretations of these two phenomena from both a psychological and sociological point of view, offering helpful methods to coaches who train children (ages 6 to 12)in grass-root sport clubs. Following a thorough analysis, partners from seven EU countries (Lithuania, Italy, Croatia, Bosnia and Herzegovina, Serbia, Austria, and Spain) will be able to identify skills and techniques for coaches to ensure inclusive training methods as well as to provid…

Athletes’ subjective evaluations of the implementation of dual career measures

2021

The importance of the services brand in predicting loyalty and word of mouth

2018

This research is related to brand perception and its implications for the management of services, especially for hedonic services. The aim of this study is to analyse the influence of perceived brand quality on credibility and attitudes towards this perceived quality from the point of view of users, as well as whether that relationship could trigger increased loyalty and recommendations. The survey was conducted with usersof a public sports service located in Valencia, Spain, and the analysis of the data and the creation of the structural model was carried out using structural equation modeling (SEM). Its results have confirmed the influence of perceived quality on credibility but not on at…

Prosocial and Aggressive Behavior Occurrence in Young Athletes: Field Research Results in Six European Countries

2020

Aggression and violence among youth are researched as social phenomena in sport. This paper was designed to determine the occurrence of these behaviors as well as prosocial behaviors among young athletes. The current paper is a research report aiming to detect the frequency of aggressive behavior, social exclusion, prosocial behavior and cohesion in the youth environment, the frequency of personal experience of peer violence or social exclusion, and to evaluate cross-national differences in terms of occurrence of these phenomena.The field research was conducted in six European countries (Austria, Bosnia and Herzegovina, Croatia, Italy, Lithuania, and Serbia) on a sample of 482 children aged…

Editorial: The Management of Emotions in Sports Organizations

2020

La influencia del género y de la formación académica en la intención de emprender de los estudiantes de ciencias de la actividad física y el deporte

2016

Objeto: El objetivo del presente artículo es conocer si existen diferencias en las variables que explican la intención de emprender de los estudiantes universitarios de Ciencias de la Actividad Física y el Deporte atendiendo a la formación y al género de éstos. Diseño/metodología: Para conocer las intenciones de emprender y las distintas variables relacionadas con el emprendimiento se utilizó un cuestionario previamente validado. Éste fue administrado a 578 estudiantes pre-graduados (1er - 4º curso) y post-graduados de Ciencias de la Actividad Física y el Deporte de Valencia. Aportaciones y resultados: Se encontraron diferencias significativas (p≤0.05) en las variables que predicen la inten…

Future Intentions of Fitness Center Customers: Effect of Emotions, Perceived Well-Being and Management Variables

2020

One of the main objectives of fitness center managers is to obtain high levels of loyalty from the customers of these fitness centers. Within the existing literature on fitness center management, previous research has analyzed the importance of the management variables themselves to determine the behavioral intentions of their customers, ignoring other psychological and sociodemographic aspects and focusing on linear relationship models. Therefore, this study, which aims to analyze the impact of different management variables along with psychological (emotions and subjective well-being) and demographic variables (age and sex) on the satisfaction, perceived value (PV) and future intentions (…

Be congruent and I will be loyal: the case of sport services

2019

This research analyzes the relationship between brand perception of users of a sports service and their levels of loyalty. Data were treated with both SPSS 23 and EQS 6.3, using CFA to confirm reliability and validity and creating a model to be tested. Congruence explain 43% of credibility and that these two variables explain up to 73% of trust. Credibility and trust can explain up to 73% of the attitudes, while attitudes would explain up to 50% of loyalty. In the case of sports services, brand perception and its relationship with loyalty remain largely unaddressed. For this reason, it is interesting to carry out research on this subject, bringing new evidence to business reality to help ma…