6533b7d1fe1ef96bd125d545
RESEARCH PRODUCT
The role of perceived value and emotions in the satisfaction and future intentions of spectators
Inga Staskeviciute ButieneJuan Manuel Núñez PomarJosep Crespo HervásIrena ValantineFerran Calabuig Morenosubject
Value (ethics)Service (business)Economics and Econometricsmedia_common.quotation_subject05 social sciencesUser satisfactionSample (statistics)Advertising0502 economics and businessRelevance (law)Quality (business)Business and International ManagementService improvementSport managementPsychologyEngineering (miscellaneous)Social psychology050203 business & management050212 sport leisure & tourismmedia_commondescription
The quality of service offered by sports entities has become a good predictor of user satisfaction and also future intentions. To know the future intentions of customers of any service is a key objective to develop service improvement and retention strategies. This need has also become apparent to professional sports clubs. In this study, the relationship between quality, perceived value, emotions, satisfaction and future intentions of spectators are analyzed for a sporting event. Using a sample of 563 spectators and modeling with structural equations, results indicate that perceived value is the best predictor of the satisfaction and future intentions of spectators, while quality and emotions have limited relevance as predictors of spectator satisfaction. DOI: http://dx.doi.org/10.5755/j01.ee.27.2.12288
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-04-28 | Engineering Economics |