0000000000172728

AUTHOR

Beatriz Moliner-velázquez

showing 3 related works from this author

Effect of customer heterogeneity on the relationship satisfaction–loyalty

2014

Abstract The need to study the differences among consumers due to their behavioural heterogeneity and the highly competitive consumer markets is recognized. In this paper, we analyse the potential heterogeneous shopping assessment in retail and how that experience may influence on consequent customer loyalty in a different way. The effects of satisfaction on attitudinal and behavioural loyalty and positive word of mouth are estimated by a finite-mixture structural equation model, and unobserved heterogeneity is analysed simultaneously. The results show that there are three latent segments where the strength of causal relationships differs which mean that there is an overestimation of the im…

Relationship satisfactionBoca-orejaLealtadmedia_common.quotation_subjectRetailWord of mouthSatisfactionAdvertisingHeterogeneidad no observadaStructural equation modelingLoyalty business modelLoyaltyCustomer heterogeneityWord-of-mouthUnobserved heterogeneitySatisfacciónLoyaltyEconomicsGeneral Earth and Planetary SciencesFinite mixture structural equation modellingModelo de ecuaciones estructurales de mezclas finitasMarketingComercio minoristaGeneral Environmental Sciencemedia_commonRevista Española de Investigación en Marketing ESIC
researchProduct

Environmental sustainability in hotels: a matter of category?

2012

As in other economic activities, companies in the hospitality industry have proposed several practices and implemented technology solutions to pursue environmental sustainability of their activities and minimise their impact on climate change. Some applications of information and communication technologies (ICT) may contribute to the reduction of the demand of supplies, water and energy by hotels. In the present paper, we aim at exploring the influence of the hotel category on the implementation of environmental-friendly technologies in hotels. Considering a sample of Spanish hotels in the most important cities, we evaluate the relationship between the level of implementation of certain tec…

Renewable Energy Sustainability and the Environmentbusiness.industryGeography Planning and DevelopmentHospitality management studiesInformation technologySample (statistics)Management Monitoring Policy and LawInvestment (macroeconomics)Hospitality industryInformationSystems_GENERALInformation and Communications TechnologyHospitalitySustainabilityMarketingbusinessComputingMilieux_MISCELLANEOUSInternational Journal of Environment and Sustainable Development
researchProduct

Information and communication technologies in rural hotels

2010

There is a consensus about the beneficial effects of the applications of information and communication technologies (ICT) in several business contexts. Rural tourism companies have embraced these technological advances that have made a positive contribution to their quick expansion in recent years. Nevertheless, some technologies have received scarce attention from rural accommodation managers. The aim of this paper is to generate a conceptual framework on ICT development in the tourism market and, in particular, in rural accommodations. Thus, we aim at providing an overview of the main technological developments applied in this sector, analysing the level of ICT implementation in Spanish r…

Sustainable developmentEconomics and EconometricsGeneralLiterature_INTRODUCTORYANDSURVEYbusiness.industryRural tourismInformation technologyDevelopmentCustomer relationship managementRural managementConceptual frameworkHospitalityInformation and Communications TechnologyComputerApplications_MISCELLANEOUSManagement of Technology and InnovationBusinessBusiness and International ManagementMarketingFinanceInternational Journal of Sustainable Economy
researchProduct