Paradoxical social representations of linky smart meters and privacy paradox

Consumer participation to electricity consumption reduction (ECR) has become a major challenge in a context of Energy Transition. The Linky french Smart Meter, which use contributes to ECR, is confronted to many controversies reflecting the social legitimation at stake which underlies its evaluation. This article proposes to study privacy paradox regarding Linky Smart Meter use, mobilizing the conceptual background of consumer psychological empowerment. In that aim, a social representation analysis was conducted involving 271 respondents. Results highlight, on one hand, a privacy paradox involving 3 out of the 4 dimensions of psychological empowerment, and on another hand, the presence of m…

Le statut relatif de l’autonomie et de la performance dans les modèles d’adoption de la technologie

L'acceptation des dispositifs technologiquesd'auto-production par le consommateur : une approche par l'empowerment psychologique

During the Covid-19 pandemic, the deployment of self-service technologies (self-checking, interactive terminals, smart devices…), allowing to substitute existing service employees and give more autonomy to consumers, have accelerated. In the french academic literature, Cova et al. (2013) conceptualized these devices as « directed self-production » technologies, underlining a more or less imposed transfer of tasks operated by firms. Among consumers, these technological devices have been subjected to ambivalent representations from consumers : some positive representations mainly related to greater autonomy for individuals exist alongside concerns about human contact degradation, macrostructu…

Empowerment psychologique des consommateurs en situation d’auto-production dirigée avec des dispositifs technologiques: cadre conceptuel et conséquences sur l’adoption des dispositifs

Conférence en ligne; National audience

Characterizing smart tracking-based self-service technologies (STB SSTs) and their acceptance antecedents : a systematic literature review

This paper introduces smart tracking-based self-service technologies (STB SSTs) as a new category of self-service. STB SSTs allow brand customers to voluntarily perform feedback-seeking that targets their brand-related consumption occurring in a connected environment, provided they consent to share private data with their brand. Despite an increasing deployment, this category of self-service is not well defined in the literature. In addition, we have little understanding of consumer motivations to use these technologies. The present work attempts to fill these gaps by performing an interpretive literature review. Our literaturereview highlights the necessity to distinguish between core and …

L’engagement du consommateur vis-à-vis des objets intelligents proposant du feedback : proposition d’un modèle conceptuel mobilisant l’empowerment psychologique

Auto-production dirigée du consommateur par les marques : une forme de collaboration subie

Thème du congrès : "Les formes de consommation collaborative et leur impact sur la relation à la marque"; National audience

Paradoxes de l’empowerment du consommateur participatif: le cas des bornes digitales d’accès au service

International audience