0000000000189313
AUTHOR
Diana Kolbe
Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance
Purpose Using online channels is an opportunity for small and medium-sized enterprises (SMEs) in the manufacturing industry to reach new markets and reduce the dependency on distributors. The challenge remains that of integrating new online channels into existing networks effectively. This paper aims to identify to what extent multichannel integration is enhanced by the innovation capability of manufacturing SMEs and the subsequent influence on their performance. Design/methodology/approach Data were collected by means of a survey aimed at managers of small manufacturing firms in Mexico and were analysed through an advanced partial least squares (PLS) approach via SmartPLS. Findings Manufa…
Dynamic capabilities in the internationalization process of companies distributing products of the agribusiness sector
The agri-food sector faces important internal and external barriers to internationalization that could be overcome by the development of dynamic capabilities. Generic dynamic capabilities generate sector and environment specific dynamic capabilities that directly contribute to overcome the barriers of internationalization. Our contribution is to determine which specific dynamic capabilities of the distribution companies collaborate to overcome these barriers and as a consequence to improve international results. A qualitative study with directors and managers of the sector was carried out. The results give rise to confirm that the specific dynamic capabilities largely help to resolve the in…
La influencia de las capacidades dinámicas de marketing y de la capacidad de integración multicanal en los resultados de exportación: una aplicación a las pymes
Las pequeñas y medianas empresas (pymes) son el pilar fuerte de la economía mexicana, aunque muestran niveles bajos en la exportación. El comercio electrónico está transformando el panorama global del comercio abriendo nuevas oportunidades en los mercados internacionales, especialmente para las pymes. De esta forma una vía de desarrollo para estimular la actividad exportadora de este tipo de empresas es la evolución desde canales de distribución tradicionales a sistemas en los que estos se combinan con canales online. La adopción de un sistema de distribución multicanal que integre los canales online con los canales tradicionales u offline requiere de una adaptación, reconfiguración y gesti…
The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective
The purpose of this study is to investigate online purchase intention in emerging markets focusing on the impact of perceived usefulness of online reviews, trust and perceived risk. The results wer...
The role of market orientation and innovation capability in export performance of small-and medium-sized enterprises: a Latin American perspective
Purpose This study aims to extend the existing base of knowledge of proactive and reactive market orientation and innovation capability by testing their impact on the export performance of emerging-market small- and medium-sized enterprises (SMEs) in a Latin American context. Design/methodology/approach This paper is a replication study, and its data were collected through a survey answered by general, marketing, sales or export managers at 155 Mexican SMEs. The research model was tested using partial least squares. Findings The study results indicate that innovation capability and reactive market orientation are drivers of export performance in Latin American SMEs. Moreover, proactive mar…