The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective

6533b835fe1ef96bd129e976

RESEARCH PRODUCT

The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective

subject

Marketing Risk perception 0502 economics and business 05 social sciences Perspective (graphical)050211 marketing Marketing Psychology Emerging markets 050203 business & management Management Information Systems

description

The purpose of this study is to investigate online purchase intention in emerging markets focusing on the impact of perceived usefulness of online reviews, trust and perceived risk. The results wer...

year	journal	country	edition	language
2020-01-17	Journal of International Consumer Marketing

https://doi.org/10.1080/08961530.2020.1712293

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