0000000000229658
AUTHOR
Blandine Anteblian
Comment gérer des expériences extraordinaires ? Analyse et recommandations à partir d'une immersion dans les parcs à thème
The designers and managers of amusement parks seek above all to encourage the visitor's immersion in the heart of an extraordinary experience. Yet access to this type of experience is not systematic and the visitor's immersion does not seem permanent. The aim of this paper is to deepen understanding of the park experience. The analysis of 41 introspective diaries of visitors to amusement parks identifes states of immersion but also other states submersion, emersion, reject). On a managerial plan, this approach offers understanding keys to theme park managers on experiences related to this offer.
L'impact des antécédents et du vécu au point de vente à la fréquentation répétée des grandes surfaces à dominante alimentaire
National audience