0000000000281223

AUTHOR

Sebastian Ion Ceptureanu

0000-0001-8849-7960

showing 1 related works from this author

Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach

2020

This paper investigates the effects of social media on entrepreneurial opportunity recognition. Combining the internal and external approaches of opportunity recognition, the study analyzes how social media influences the entrepreneurs in discovering new entrepreneurial opportunities. Structural equation modeling was used in this study, using the variance-based partial least squares (PLS)&ndash

entrepreneurial alertnesssocial networksKnowledge managementProcess (engineering)social mediaGeneral Physics and Astronomylcsh:AstrophysicsSample (statistics)Internal approachArticleStructural equation modelingMixed approachlcsh:QB460-4660502 economics and businessSocial medialcsh:Sciencebusiness.industryentrepreneurial opportunity recognition05 social sciencesVariance (accounting)lcsh:QC1-999Alertnesslcsh:Q050211 marketingPsychologybusinesslcsh:Physics050203 business & managementEntropy
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