6533b7d6fe1ef96bd12665b1

RESEARCH PRODUCT

Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach

Sebastian Ion CeptureanuEduard Gabriel CeptureanuMarian Pompiliu CristescuGurjeet Dhesi

subject

entrepreneurial alertnesssocial networksKnowledge managementProcess (engineering)social mediaGeneral Physics and Astronomylcsh:AstrophysicsSample (statistics)Internal approachArticleStructural equation modelingMixed approachlcsh:QB460-4660502 economics and businessSocial medialcsh:Sciencebusiness.industryentrepreneurial opportunity recognition05 social sciencesVariance (accounting)lcsh:QC1-999Alertnesslcsh:Q050211 marketingPsychologybusinesslcsh:Physics050203 business & management

description

This paper investigates the effects of social media on entrepreneurial opportunity recognition. Combining the internal and external approaches of opportunity recognition, the study analyzes how social media influences the entrepreneurs in discovering new entrepreneurial opportunities. Structural equation modeling was used in this study, using the variance-based partial least squares (PLS)&ndash

yearjournalcountryeditionlanguage
2020-03-01Entropy
https://doi.org/10.3390/e22030343