0000000000352886
AUTHOR
Bilal Aslam
showing 3 related works from this author
Digital advertising around paid spaces, e-advertising industry’s revenue engine : A review and research agenda
2017
We develop and describe a framework for research in a particular segment of digital advertising. Internet Advertising Paid Slots and Spaces (IAPS) is a neologism and work almost like a stock exchange for buying and selling advertising in various formats on designated spaces around web and make a significant contribution to Internet advertising revenues. These paid spaces were found to encompass diverse areas of Internet advertising that include search engine marketing, social media advertising and display advertising. Given the complexity of the modern digital advertising eco system, this literature review seeks to provide clarity, up-to-date knowledge and ongoing insights into Internet adv…
Data obstacles and privacy concerns in artificial intelligence initiatives
2021
To become and remain competitive, many companies (especially large ones) are considering capitalising on data-based technologies, such as Artificial Intelligence (AI). However, whether these companies are structurally ready in terms of data collection and management remains unknown. This chapter discusses how privacy issues and reforms, such as the General Data and Protection Regulation (GDPR), affect companies’ AI initiatives and processes. For this purpose, we reviewed the relevant literature and collected empirical data using in-depth interviews with AI and data industry experts in five countries. Our main findings indicated that companies are lacking sound data collection and management…
Chatbot Adoption in Tourism Services: A Conceptual Exploration
2019
Originality/value: This study is one of the earliest studies that advances firm-level adoption of chatbots by integrating two key organizational theories.