Sustainability and corporate social responsibility (CSR): Essential topics for business education
Abstract The current changes and challenges of the economic and financial environments have created a need for further development in the way higher education, organizations and management systems view the sustainable development and business education. The purpose of this paper is to examine different aspects and approaches regarding sustainability, sustainable development, and Corporate Social Responsibility (CSR) in the context of business education. The research is based on a literature review, on the experience gained as a result of our participation in various projects and international activities regarding the above-mentioned concepts, and on the results of several qualitative and qu…
Marketing Research Regarding the Usage of Online Social Networking Sites by High School Students
This paper aims to present the concept of online social networks (OSN) and its evolution in the world of business as well as several important advantages and disadvantages of using online social networking sites. We are presenting a quantitative research on the main reasons for using online networking sites by high schools students from the several counties of Romania. The authors will present the results of the research which underline: the main activities undertaken by students with this new communication tool, the average number of friends the students have and the selection criteria for them as well as the influence level of OSN sites on the life and activity (school and private) of the…
From Marketing 1.0 To Marketing 4.0 – The Evolution of the Marketing Concept in the Context of the 21ST Century
Abstract The evolution of the society and that of the information and communication technologies of the last decades have brought great changes in the business world and in the way, companies relate and view the consumers. In this context of the everchanging world of the 21st Century, we must see how the concept of marketing has evolved in the last century and how these shifts must be applied in today’s world. Our paper presents a brief the evolution of the marketing concept from the first ideas of marketing in the beginning of the last century and up to our days, we underline the shifts that have occurred in an interconnected world from an exclusive to an inclusive approach, from individua…
Researching The Influence of Online Social Networks on The Students’ Communication – 1St Part
Abstract The usage of online social networks (OSN) in the last decade has changed the manner in which the individuals and especially the young people / students communicate with each other. The aim of our research paper, which is a part of a larger study, is to identify the manner in which the online social networks influence the communication process of the students from Sibiu and Alba Counties of Romania. The present marketing research is a quantitative one, based on a questionnaire that provides a clear insight on what are the main OSN used by the students and it shows how or if the students use the OSN to express their feelings and emotions. The research also shows the influence in the …