6533b822fe1ef96bd127ccf5

RESEARCH PRODUCT

Marketing Research Regarding the Usage of Online Social Networking Sites by High School Students

Mircea FuciuHortensia Gorski

subject

Underlineonline social networkbusiness.industryGeneral EngineeringEnergy Engineering and Power TechnologyInformation technologyPublic relationsbusiness strategy.information technologymarketingComputingMilieux_COMPUTERSANDEDUCATIONStrategic managementSociologyMarketingbusinessMarketing researchSelection (genetic algorithm)

description

This paper aims to present the concept of online social networks (OSN) and its evolution in the world of business as well as several important advantages and disadvantages of using online social networking sites. We are presenting a quantitative research on the main reasons for using online networking sites by high schools students from the several counties of Romania. The authors will present the results of the research which underline: the main activities undertaken by students with this new communication tool, the average number of friends the students have and the selection criteria for them as well as the influence level of OSN sites on the life and activity (school and private) of the students. © 2013 The Authors. Published by Elsevier B.V. Selection and peer-review under responsibility of Faculty of Economic Sciences, Lucian Blaga University of Sibiu.

yearjournalcountryeditionlanguage
2013-01-01Procedia Economics and Finance
https://doi.org/10.1016/s2212-5671(13)00166-4