0000000000375936
AUTHOR
Laurence Attuel-mendes
Le client au centre de la stratégie digitale
International audience
The quality of interaction from email to Web 2.0 in customer service in the sector of online banking: A comparative analysis of the American and French websites
International audience
Les évolutions de l'urbanisme commercial et des rapports de force dans le canal de distribution : Impact sur les stratégies des détaillants
The goal of this paper is to propose an analysis of the multiple evolutions, which frequently seem contradictory, of the laws that regulate the commercial urbanism along with the functioning of distribution channel of great consumption products in France. This research highlights the contrast between comprehensive regulations that lead to deep change in firm strategies, and limited rules that perturb the relationships between distribution channel members and result in a contentious functioning of channels.