0000000000406932
AUTHOR
Heinz-werner Nienstedt
No public value without a valued public
This study aims to enlighten the controversial discussion about the term public value in an innovative way. Instead of normative pronouncements and paternalistic posits, this study combines a theoretical, literature-based conception with an empirical quantitative approach. For this, the key term, public value, is split into its constituent parts of customer value and citizen value and is transformed into measurable attributes. By means of a choice-based conjoint analysis on panel data for Germany and the United Kingdom, we explore which performance attributes of public service broadcasters are the most important. Based on the results, we create a conception of public value from the perspect…
The Influence of the Congruence Between Brand and Consumer Personality on the Loyalty to Print and Online Issues of Magazine Brands
An important development in the theory of brands has been the concept of a brand personality as part of the brand image. The construct of congruence relates the personality of brands to the self-concept of consumers. It is assumed that congruence between the recipient's perception of his or her own personality and his or her perception of the brand personality leads to a higher degree of loyalty. The congruence construct has been proven to be a loyalty-promoting factor in various studies for consumer good brands. Whether the influence of congruence also exists with regard to media brands has, however, not yet been examined. As a step to close the gap, this research explores the effects of c…
Euro Crisis and plurality: Does the political orientation of newspapers determine the selection and spin of information?
This article studies the impact of right and left moderate political orientation of newspapers on the levels of plurality in the news coverage of the Euro Crisis in 20 newspapers from 10 European countries through a methodology based on Simpson’s D index. The expectation of finding distinct patterns of coverage leading to high levels of plurality was not fully supported and the results have shown that national frames influence levels of overall plurality more than political ideology.