6533b7ddfe1ef96bd1273c9c
RESEARCH PRODUCT
No public value without a valued public
Heinz-werner NienstedtChristoph GünsterBettina Lissubject
business.industryStrategy and ManagementCommunicationPublic broadcasting05 social sciencesStakeholder050801 communication & media studiesPublic relationsConjoint analysis0508 media and communications0502 economics and businessValue (economics)050211 marketingPublic servicePublic valueBusinessLicensePanel datadescription
This study aims to enlighten the controversial discussion about the term public value in an innovative way. Instead of normative pronouncements and paternalistic posits, this study combines a theoretical, literature-based conception with an empirical quantitative approach. For this, the key term, public value, is split into its constituent parts of customer value and citizen value and is transformed into measurable attributes. By means of a choice-based conjoint analysis on panel data for Germany and the United Kingdom, we explore which performance attributes of public service broadcasters are the most important. Based on the results, we create a conception of public value from the perspective of the license fee payers as the main stakeholder of public service broadcasters. Our findings may unlock existing potential to increase our understanding of what is meant by the term public value.
year | journal | country | edition | language |
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2017-11-07 | International Journal on Media Management |