Knowledge transfer mechanisms in franchise network

PurposeThe purpose of this paper is to investigate the use of knowledge transfer (KT) mechanisms in a franchise network.Design/methodology/approachThis study uses qualitative and grounded theory techniques to collect and analyze data from a franchise network based in Africa. This approach enables the triangulation of data from different sources including field visits, observation, interviews and company reports.FindingsThe findings suggest that training is the most preferred mechanisms for transferring localized knowledge. The results highlight the importance of identifying franchisees’ training needs for transferring relevant knowledge according to experience and market profile of franchis…

Franchising, Knowledge Transfer Practices, and Institutions : Perspectives from Emerging Markets

Paper III is not published yet. The popularity of franchising as a method for businesses expansion is increasing, from small, medium-sized, and large firms to social enterprises. To enjoy the benefits of franchising experienced by Western countries, Africa, through the African Development Bank, has put more effort in using the franchising model to promote SME development and the private sector with the goal of creating wealth and reducing poverty. Identifying the core practices of franchising is therefore essential in order to promote the general understanding of franchising among entrepreneurs, bankers, lawyers, management consultants, investors, donors, governments, and policymakers. By c…

Institutions and training: A case of social franchising in Africa

Knowledge management in franchising : a research agenda

PurposeThis paper aims to offer a comprehensive systematic review of knowledge management (KM) in franchising literature over the past 29 years.Design/methodology/approachBy means of bibliometric citation analysis, ISI Web of Science (WoS) database is used to analyze articles from 1990-2018. A total of 169 articles by 369 authors across 40 countries published in 113 journals from 200 institutions were clustered and examined through HistCites and VOSviewer.FindingsThe exploration of KM in franchising is associated with 3 factors: governance structure; performance outcome; and franchise network growth. The findings also reveal that KM in franchising is still an emerging discipline encompassin…