0000000000546497
AUTHOR
Thongchai Suwonsichon
Cross-cultural differences in consumer quality perception of rice
International audience; Most aspects of food product quality perception are culture-bound. We present a cross-cultural study aiming at understandinghow consumers from four countries (French, Japanese, Korean and Thai) perceive, describe and appreciate rice and ricequality. Marked differences were found in participants' motivation to consume rice: sensory and commodity in France; sensoryand health in Japan; nutrition and commodity in Thailand; and nutrition, health and safety in Korea. For the description of ricequalities, despite a few cultural differences, especially between Korean and Thai descriptions of white and brown rice samples,similar sensory profiles were obtained in the four coun…
How does culture affects the belief on rice cooking? Cross cultural study among Korea, Japan, Thailand and France
How does culture affects the belief on rice cooking? Cross cultural study among Korea, Japan, Thailand and France. 9. Pangborn sensory science symposium
Cultural influences on the beliefs about nutritional value of rice
Cultural influences on the beliefs about nutritional value of rice. the 5. european conference on Sensory and consumer research
Consumers' attitude towards rice cooking processes in Korea, Japan, Thailand and France
UT: 000317947100009; International audience; Concerns and attitudes towards nutrition, health, safety, commodity, and sensory appeal are the factors determining cooking processes in one's everyday life. A picture-word matching task was conducted in order to compare consumer's opinion on seven common rice-cooking processes (rinsing, soaking, adding other kinds of rice, cereals, and beans, brown rice germination, rapid-boiling, pressure-cooking, and steaming) in Korea, Japan, Thailand, and France. The results showed that, in each country, the more familiar a cooking process is, the more it is associated with sensory quality. Pressure-cooking, soaking and rapid-boiling were positively matched …