0000000000736002
AUTHOR
Corrado Ievoli
The importance of wine attributes for purchase decisions: A study of Italian consumers’ perception
"The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object of a lively debate. As a matter of fact, in recent decades, the shift of consumption motivations from nutritional purposes to drinking for pleasure has caused a persistent decrease in the overall demand. However, the increasing number of product varieties and brands of domestic and imported wine, as well as the increased diversity in wine styles and prices, make the identification of wine purchase drivers difficult. This article investigates the importance of product attributes for Italian consumers when choosing wine. Specifically, a class of statistical models for ordinal data, namely CUB, i…
A statistical analysis of consumers’ perception of wine attributes
"\"Summary: The importance of extrinsic and intrinsic attributes of wine for consumer. purchase decision is object of a lively debate. This work provides some insights into the. problem by analyzing data from a survey on consumers’ perceptions using CUB models.\""
Behaviour of consumers of conventional and organic flowers and ornamental plants in Italy
The paper analyses preferences and motivations of Italian consumers of flowers and ornamental plants, both conventional and organic. The results helped to outline their profile. Purchases are still done in the traditional places (flower shops for cut flowers and plant nurseries for potted plants), however positive trend is found for potted plants purchases at large distribution chains. Some differences came out as to purchase motivations: cut flowers are mainly bought in special occasions whereas potted plants purchases are linked to personal use. The results confirm a positive relationship between the purchase of flowers and plants and the age of the interviewees, besides showing that wome…
Is Green Harvesting a Useful Instrument to solve Market Problems in the Wine Sector? Some Lessons from Sicily
The green harvesting (GH) policy measure has been introduced in Italy starting from the 2009/2010 wine season, with the goal of preventing market crises by reducing the yield of a given parcel to zero. In the 2010-2012 period, almost 85% of the national expenditure and about 81% of European Union (EU) expenditure for this measure have been showered on Sicily. This paper, after examining the application of GH in this Region, explores the motivations of 300 vine growers of Western Sicily for taking part, or refusing to do so, in the GH measure. The survey shows the contrasting nature of the opinions that the implementation of GH has caused among the interviewed sample. In fact, on the one han…