0000000000759282
AUTHOR
Joaquín Aldás
Engagement with Travel Web Sites and the Influence of Online Comparative Behaviour
We propose a Web site engagement measurement, and study the influence of potential antecedents and consequences. Utilising partial least squares path modeling, we contrast a model with data obtained from respondents choosing a holiday in the Seychelles, on a Web site capable of tracing online within-page and within-site behaviour.
Why Some Internet Users Don’t Buy Air Tickets Online
This work attempts to identify the determinant variables that make some Internet users not to buy airline tickets online. The Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) have been used as the conceptual reference framework, with the addition of the influence of perceived risk and trust. The results of the empirical study of Internet users who never have purchased an airline ticket online suggest that both subjective norm and attitude have a direct influence on airline ticket purchase intention. Ease of use has also proved to be a significant variable, because it has an indirect influence on behaviour through perceived usefulness, trust and risk. Risk, trust a…
B2B services: IT adoption in travel agency supply chains
PurposeThe purpose of this paper is to examine and test a model which integrates the antecedents and consequences of adopting information technology (IT) with suppliers (i.e. online communication and e‐procurement) in the context of the travel agency supply chain.Design/methodology/approachA mail survey was conducted among 101 managers of travel agencies. A structured questionnaire was developed to measure the informants' scores on a set of the model constructs (i.e. IT adoption, B2B interactions, environmental factors, sales performance, efficiency, and relationship development).FindingsThe findings confirm the influence of e‐communication on e‐procurement in supply chains. Regarding the a…
An analysis of e-business adoption and its impact on relational quality in travel agency–supplier relationships
Abstract This study analyzes how managers of retail travel agencies perceive the antecedents and consequences of adopting e-business in their supplier relationships. A comprehensive model integrating its antecedents and relational effects is developed and empirically tested using SEM. The study surveyed 101 travel agents in Spain. Research findings indicate that customer pressure has a strong influence on e-communication practices. E-communication with the travel agency's supplier and the pressure exerted by the sector are the main antecedents for e-procurement. Effects of e-business on relational quality are contradictory. E-procurement influences negatively on trust. Conversely, e-communi…
Effects of Message Appeal when Communicating CSR Initiatives
Corporate Social Responsibility (CSR) can be defined as those business activities which take into account the public consequences of company decisions over and above the simple compliance with government regulations (Menguc and Ozanne, 2005; Sharma, 2000). Thus, the management of a company should go beyond the economic concerns, considering both the social and environmental issues as relevant (Clarkson, 1991). Previous research highlights the importance of CSR for firms’ stakeholders, yet researchers find low consumer awareness of socially responsible initiatives (Beckmann, 2007; Du et al., 2007; Pomering and Dolnicar, 2009). How to communicate socially responsible initiatives is an importa…