Engagement with Travel Web Sites and the Influence of Online Comparative Behaviour

6533b830fe1ef96bd1296ea6

RESEARCH PRODUCT

Engagement with Travel Web Sites and the Influence of Online Comparative Behaviour

Joaquín Aldás Enrique Bigné Antonio Hyder

subject

World Wide Web Computer science Partial least squares path modeling Contrast (statistics)Consumer research Tracing Web site

description

We propose a Web site engagement measurement, and study the influence of potential antecedents and consequences. Utilising partial least squares path modeling, we contrast a model with data obtained from respondents choosing a holiday in the Seychelles, on a Web site capable of tracing online within-page and within-site behaviour.

year	journal	country	edition	language
2015-01-01

https://doi.org/10.1007/978-3-319-18696-2_10

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