0000000000759283
AUTHOR
Antonio Hyder
showing 2 related works from this author
Engagement with Travel Web Sites and the Influence of Online Comparative Behaviour
2015
We propose a Web site engagement measurement, and study the influence of potential antecedents and consequences. Utilising partial least squares path modeling, we contrast a model with data obtained from respondents choosing a holiday in the Seychelles, on a Web site capable of tracing online within-page and within-site behaviour.
Assessment of a Web Comparative Behavioural Model with an Interdisciplinary and Complexity Approach
2016
E-commerce has transformed the way in which consumers and vendors interact, changing how consumers make decisions (Steckel et al., 2005). Economic theory assumes that, despite the easy online access to a myriad of information, consumers will keep searching for information as long as the perceived benefit from doing so is larger than the cost involved (Jepsen, 2007). Despite the vast amount of commerce-related information, consumers value convenience when searching for product and services online. However Oorni (2005) found that when searching for travel packages, consumers were even willing to pay more when the effort to be made was too large. When designing Web sites, marketers typically e…