0000000000931168

AUTHOR

Blanca Hernandez

showing 2 related works from this author

The role of travel motivations and social media use in consumer interactive behaviour: a uses and gratifications perspective

2020

This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by socia…

Electronic word of mouthsocial medialcsh:TJ807-830Geography Planning and Developmentlcsh:Renewable energy sourcesUser-generated contentuses and gratificationsstickinessSample (statistics)Management Monitoring Policy and Lawtravel motivations:CIENCIAS ECONÓMICAS [UNESCO]Structural equation modeling0502 economics and businessewomSocial mediaSociologylcsh:Environmental scienceslcsh:GE1-350GratificationRenewable Energy Sustainability and the EnvironmentConcept maplcsh:Environmental effects of industries and plants05 social sciencesPerspective (graphical)UNESCO::CIENCIAS ECONÓMICASAdvertisinglcsh:TD194-195eWOM050211 marketing050212 sport leisure & tourismuser-generated content
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The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry

2016

This study analyses the impact of social media as well as offline environments upon tourist online purchase and recommendation behaviour of low-cost airline services. Drawing on the Theory of Reasoned Action (TRA), this research considers the effect of offline social influences (interpersonal and external influences) and analyses online Consumer-to-Consumer (C2C) information exchanges as a driver of customer attitude towards online purchases. We propose that these factors improve online repurchase intentions and positive word-of-mouth communication (WOM and e-WOM) in low-cost settings. Using structural equation modelling, the conceptual model is tested with a sample of 441 Spanish Internet …

business.industry05 social sciencesGeography Planning and DevelopmentWord of mouthAdvertisingInterpersonal communicationStructural equation modelingTheory of reasoned actionTourism Leisure and Hospitality Management0502 economics and business050211 marketingSocial mediaThe InternetMarketingPsychologybusiness050212 sport leisure & tourismConsumer behaviourSocial influenceCurrent Issues in Tourism
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