6533b852fe1ef96bd12ab7f7

RESEARCH PRODUCT

The role of travel motivations and social media use in consumer interactive behaviour: a uses and gratifications perspective

Rafael CurrásBlanca HernandezLuciana ChavezCarla Ruiz

subject

Electronic word of mouthsocial medialcsh:TJ807-830Geography Planning and Developmentlcsh:Renewable energy sourcesUser-generated contentuses and gratificationsstickinessSample (statistics)Management Monitoring Policy and Lawtravel motivations:CIENCIAS ECONÓMICAS [UNESCO]Structural equation modeling0502 economics and businessewomSocial mediaSociologylcsh:Environmental scienceslcsh:GE1-350GratificationRenewable Energy Sustainability and the EnvironmentConcept maplcsh:Environmental effects of industries and plants05 social sciencesPerspective (graphical)UNESCO::CIENCIAS ECONÓMICASAdvertisinglcsh:TD194-195eWOM050211 marketing050212 sport leisure & tourismuser-generated content

description

This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by social media and consumer stickiness, intention to share user-generated content (UGC), and eWOM review adoption.

yearjournalcountryeditionlanguage
2020-10-22
10.3390/su12218789https://hdl.handle.net/10550/82543