0000000001109294
AUTHOR
Mario Alguacil
The Influence of Emotion in the Management of Amateur Football Organizations.
This article is oriented to the analysis of organisational and emotional variables in amateur sporting organizations. The general objective is to analyse the influence of organisational variables such as service quality, transactional leadership, and transformational leadership and emotional variables such as affective commitment, emotional attachment investment and emotional attachment dividend to predict the credibility that members of amateur sporting organisations perceive, as well as their degree of identification and loyalty. The opinions of 203 members of Chilean amateur football teams, (169 men and 34 women, with ages between 18 and 68 years (Mean=32.75 years, DT= 9.92) have been an…
Tipos de organizaciones deportivas en España
El deporte ha sido considerado un fenómeno de masas con un trascendental poder de seguimiento y congregación, aportando un importante valor económico y social. Hoy en día, en España nos encontramos en un entorno cambiante, en el que las demandas y necesidades de la población son cada vez más diversas, teniendo como consecuencia una obligatoria adaptación y versatilidad por parte de las organizaciones. Dichos cambios estructurales, funcionales y organizativos requieren de una sostenibilidad, tanto de las instalaciones deportivas como de los servicios ofertados. Este hecho cada vez se hace más complicado, por lo que el concepto tradicional de organización deportiva ha ido cambiando. En este e…
Brand image transfer from team to sponsor: how effective is it to sponsor a football team with little success
We propose to explore the influence of success in sports on the effect of image transfer in sponsorship. We analysed three football teams based on their historical ranking. The image transfer does not occur with the less successful team. We conclude that sports sponsors need to reconsider their strategic options to align them with their company goals and to promote a return on investment. An ideal strategy to enhance the brand image would be to sponsor more successful sports teams because it has been shown that those teams that have more victories get greater exposure and therefore the ROI for sponsors increase.
Incorporating TikTok in higher education: Pedagogical perspectives from a corporal expression sport sciences course
Abstract Social media have revolutionised the way humans communicate and socialise. Education is also changing; social media are transforming educational environments, and online or blended learning are increasingly used. The COVID-19 pandemic has further accelerated this change. In this paper, we present an educational innovation where TikTok (a social media that is based on creating and sharing 15–60-s video, which has experienced a significant breakthrough during the COVID-19 pandemic) is used as a pedagogical tool. 65 Spanish sport science students participated in this study. A mixed research method was designed to analyse the effect of TikTok use on students. The SPSS 23.0 and NVivo12 …
LinkedIn in sport management education: Developing the students’ professional profile boosting the teaching-learning process
Social media have burst into people's lives, transforming their personal and professional spheres. The sports industry has not been indifferent to these changes. Indeed, the management of these digital tools has become prized in workplace settings. Among all social media, LinkedIn has the strongest link to the professional world. Nevertheless, there is a gap in the literature so far regarding the incorporation of LinkedIn into sport management courses. Thus, this work aims to share the results of an educational innovation that uses LinkedIn as its main pedagogical element through blended-learning teaching method based on the learning by doing methodology. A total of 105 undergraduate sport …
Práctica deportiva extraescolar y su relación con la autoestima y el rendimiento académico
espanolLa falta de actividad fisica en la sociedad es uno de los factores de riesgo mas importantes para sufrir enfermedades y una de las causas de muerte mas representativas. La sociedad propone alternativas, pero cada vez mas sedentarias y es por ello que la practica deportiva debe potenciarse para ayudar a tener una buena calidad de vida, mejorando a nivel fisico, pero tambien a nivel de autoconcepto, rendimiento academico y a nivel social, por lo que es una buena herramienta para propiciar el desarrollo integral de las personas. En este estudio se ha analizado el autoconcepto, el rendimiento academico y la practica deportiva extraescolar de los alumnos, con la intencion de comprobar si …
The importance of the services brand in predicting loyalty and word of mouth
This research is related to brand perception and its implications for the management of services, especially for hedonic services. The aim of this study is to analyse the influence of perceived brand quality on credibility and attitudes towards this perceived quality from the point of view of users, as well as whether that relationship could trigger increased loyalty and recommendations. The survey was conducted with usersof a public sports service located in Valencia, Spain, and the analysis of the data and the creation of the structural model was carried out using structural equation modeling (SEM). Its results have confirmed the influence of perceived quality on credibility but not on at…
Predicción de la lealtad de los usuarios de centros deportivos privados. Variables de gestión y bienestar subjetivo (Prediction of the loyalty of costumers of private sports centers. Management variables and subjective well-being)
Una de las finalidades más importantes en el contexto de los servicios deportivos es conocer cuáles son las intenciones futuras del usuario, por ello tratar de analizar la lealtad del usuario, se ha convertido en una de los objetivos principales dentro de la gestión del deporte, en concreto, los centros deportivos. Por ello, el objetivo es conocer que influencia tienen las demás variables de gestión y el bienestar subjetivo sobre esta dimensión que mide las intenciones futuras del usuario, como es la lealtad. La muestra de este trabajo estaba formada por 303 usuarios de la instalación deportiva (164 hombres, 139 mujeres). Para el análisis estadístico se utilizó con el programa SPSS v.23. To…
Perception of the Fair Social Distribution of Benefits and Costs of a Sports Event: An Analysis of the Mediating Effect between Perceived Impacts and Future Intentions
Residents&rsquo
Influence of brand image of a sports event on the recommendation of its participants
The aim of this research is to test the psychometric properties and relationships of a model where, from brand congruence of a sport event, trust and commitment to it can be generated, influencing future behavior of participants and resulting in a higher recommendation also called Word of Mouth (hereinafter WOM). A quantitative approach has been carried out by means of a validated questionnaire with Likert-type responses, and data were analyzed with the EQS 6.4 software. The findings indicated that the model is adequate, and also confirm that from congruence, we can explain, at a theoretical level, 45% of trust, and in the same way, from the congruence and trust, we can explain 67% of the c…
Effects of Entrepreneurial Orientation and Passion for Work on Performance Variables in Sports Clubs
Entrepreneurial orientation and passion for work have been widely studied due to their effects on the behaviour and attitude of management teams in the short- and long-term. However, despite the influences of these variables on the sustainability and survival of an entity, there is a gap when considering the effects of these two performance variables in sports organisations. Therefore, the main objectives of this study were to understand the influences of entrepreneurial orientation and passion for work on service quality and sporting performance. To this end, 199 Spanish non-profit sports clubs were analysed using instruments with good psychometric properties. Data analysis was carried out…
Práctica deportiva extraescolar y su relación con el autoconcepto y el rendimiento académico
La falta de actividad física en la sociedad es uno de los factores de riesgo más importantes para sufrir enfermedades y una de las causas de muerte más representativas. La sociedad propone alternativas, pero cada vez más sedentarias y es por ello que la práctica deportiva debe potenciarse para ayudar a tener una buena calidad de vida, mejorando a nivel físico, pero también a nivel de autoconcepto, rendimiento académico y a nivel social, por lo que es una buena herramienta para propiciar el desarrollo integral de las personas. En este estudio se ha analizado el autoconcepto, el rendimiento académico y la práctica deportiva extraescolar de los alumnos, con la intención de comprobar si el hech…
Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction
Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention…
Creation of a brand model through SEM to predict users' loyalty and recommendations regarding a public sports service.
Brand perception is a key element in achieving business success: how a brand is perceived by current and potential users determines what they think and their disposition towards the brand. The users' perception also determines whether they will perceive the sports service as offering a greater quality or value than other services, whether they will be more loyal, or whether they will recommend the service. This paper analyses the brand perception of users of a public sports service, creating a model of structural equations that analyses how credibility and trust influence a user's congruence with the brand and the generation of positive attitudes towards the brand and how these variables in…
Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention…
Credibility to attract, trust to stay: the mediating role of trust in improving brand congruence in sports services
This research aims to demonstrate the mediating role of brand trust in the relationship between credibility and users' congruence with a sports services brand. The analysis was carried out using EQS 6.3 to perform the four required steps of the analysis (and the Sobel test was conducted for a public sports service and a private sports service. The results confirm the full mediation effect of brand trust in the case of the private service and a partial mediation for the public service. Therefore, this study confirms that credibility, in the presence of trust, ceases to have an influence on the congruence of users with the brand, which suggests that credibility is important at an initial stag…
Future Intentions of Fitness Center Customers: Effect of Emotions, Perceived Well-Being and Management Variables
One of the main objectives of fitness center managers is to obtain high levels of loyalty from the customers of these fitness centers. Within the existing literature on fitness center management, previous research has analyzed the importance of the management variables themselves to determine the behavioral intentions of their customers, ignoring other psychological and sociodemographic aspects and focusing on linear relationship models. Therefore, this study, which aims to analyze the impact of different management variables along with psychological (emotions and subjective well-being) and demographic variables (age and sex) on the satisfaction, perceived value (PV) and future intentions (…
Be congruent and I will be loyal: the case of sport services
This research analyzes the relationship between brand perception of users of a sports service and their levels of loyalty. Data were treated with both SPSS 23 and EQS 6.3, using CFA to confirm reliability and validity and creating a model to be tested. Congruence explain 43% of credibility and that these two variables explain up to 73% of trust. Credibility and trust can explain up to 73% of the attitudes, while attitudes would explain up to 50% of loyalty. In the case of sports services, brand perception and its relationship with loyalty remain largely unaddressed. For this reason, it is interesting to carry out research on this subject, bringing new evidence to business reality to help ma…