0000000001297853
AUTHOR
Kimmo Taiminen
showing 12 related works from this author
sj-pdf-1-jig-10.1177_1069031X221129554 - Supplemental material for Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Eme…
2022
Supplemental material, sj-pdf-1-jig-10.1177_1069031X221129554 for Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market by Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen and Diah Isnaini Asiati in Journal of International Marketing
Usage of Facebook- and Anonymous Forum–Based Peer Support Groups Online and Their Influence on Perceived Social Support Types in Weight Loss
2016
This paper contributes to the discussion on health behavior change support systems by examining one of the persuasive software features, social support. The paper studies the influence of structural social support on functional social support types in the online environment. Specifically, the paper examines the frequency of using two different kinds of online social platforms (online forums and Facebook groups) that are used to facilitate peer social support in weight loss and their influence on perceived functional social support types (emotional, informational, and instrumental). The results show that frequent use of Facebook based support peer group facilitates perceived emotional, infor…
Becoming TikTok Famous : Strategies for Global Brands to Engage Consumers in an Emerging Market
2022
This study examines the effects of content characteristics (i.e., informational and emotional characteristics), language, and nonverbal information on social media engagement (SME; i.e., likes, shares, and comments) in the context of global brands operating in an emerging market and implementing TikTok as a tool for social media marketing. The data set comprised 680 posts, 1,527,340 likes, 58,529 shares, and 18,743 comments collected from global smartphone brands’ TikTok accounts specifically targeting Indonesian consumers. The findings confirm that informational content mainly generates higher SME than emotional content. English and code-switched languages generally improve SME, whereas n…
Can TikTok Sound Enhance Tourism SMEs’ Engagement?
2023
AbstractThis study explores the role of sound and its interaction with marketer-generated content (MGC) (i.e., emotional, informational, transactional) in influencing customer engagement (CE) (i.e., views and shares) in the context of tourism SMEs and TikTok. Content analysis was conducted to analyze data from 7 travel guide services in Indonesia. The final dataset comprised 660 TikTok videos, 4,092,289 views, and 10,920 shares. The results confirm that cover sound has no direct effect either on views or shares. Also, cover sound has no interaction effects with any MGC in impacting CE (i.e., views and shares). Individually, the MGC of emotional content has significant and positive effects o…
Examining the Performance of Brand-Extended Thematic-Content : The Divergent Impact of Avid- and Skim-Reader Groups
2017
Today, the reading online content is a daily habit for many users. In an online environment, users encounter brands, who hope to attract visitors to their online spheres of influence through brand-extended thematic-content. The purpose of this study is to investigate this phenomenon and assess its impact on both the readers of the content and the brands. To do this, we use structural equation modeling to analyze data from two groups, skim readers and avid readers, who vary in terms of the behaviors they invest in the reading of brand-extended thematic-content. The findings reveal that brand-extended thematic-content affects divergently on the brand attitude formation of these two groups. Sp…
Usage of Facebook- and Anonymous Forum–Based Peer Support Groups Online and Their Influence on Perceived Social Support Types in Weight Loss
2016
This paper contributes to the discussion on health behavior change support systems by examining one of the persuasive software features, social support. The paper studies the influence of structural social support on functional social support types in the online environment. Specifically, the paper examines the frequency of using two different kinds of online social platforms (online forums and Facebook groups) that are used to facilitate peer social support in weight loss and their influence on perceived functional social support types (emotional, informational, and instrumental). The results show that frequent use of Facebook based support peer group facilitates perceived emotional, infor…
Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing
2019
Purpose The purpose of this paper is to explore how digital content marketing (DCM) users can be engaged with business-to-business (B2B) brands and determine how such engagement leads to value-laden trusted brand relationships. Design/methodology/approach Through an online survey, data were collected from the email marketing list of a large B2B brand, and the hypothesised research model was analysed using covariance-based structural equation modelling. Findings This paper identifies a bundle of helpful brand actions – providing relevant topics and ideas; approaching content with a problem solving orientation; as well as investing in efforts to interpret, analyse and explain topics through …
The transparent communicative organization and new hybrid forms of content
2015
Abstract Building on the Global Alliance for Public Relations and Communication Management’s Melbourne Mandate’s understanding of a communicative organization consisting of organizational character, responsibility and listening and engagement, this paper explores these principles in the context of new hybrid forms of online content. This study asks about the role of transparency in the context of commercial hybrid content. Through theoretical consideration as well as interviews of representatives of public relations and marketing communication associations and agencies in Finland, the article presents the practitioners’ perceptions and experiences using the literature on transparency. To be…
Enabling transformative value creation through online weight loss services
2020
PurposeThis study aims to understand how online weight loss services could help customers achieve a durable change. The particular focus is on exploring the roles of value co-creation and well-being outcomes in reinforcing the transformative value potential, which is argued to be realized as customers’ intentions to continue a healthier lifestyle after the service period has ended.Design/methodology/approachData was collected from the participants of an online weight loss service (n = 498), and a conceptual research model was tested using structural equation modelling.FindingsThe results imply that compliance with the guidelines and social support are two value co-creation activities that c…
Finland PR Country Landscape 2014
2014
sj-pdf-1-jig-10.1177_1069031X221129554 - Supplemental material for Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Eme…
2022
Supplemental material, sj-pdf-1-jig-10.1177_1069031X221129554 for Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market by Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen and Diah Isnaini Asiati in Journal of International Marketing