6533b7d0fe1ef96bd125a1de
RESEARCH PRODUCT
Why buying functional foods? Understanding spending behaviour through structural equation modelling
E. CarrilloPaula VarelaSusana FiszmanVicente Prado-gascósubject
Value (ethics)Functional foodPublic economicsFood productsFood choiceNoveltyContext (language use)Product (category theory)PsychologyStructural equation modelingFood Sciencedescription
Abstract The market for functional foods has been growing steadily in recent years, as it is linked to a healthier diet and adds value to food products. However, more information regarding aspects that influence functional food (FF) spending behaviour is needed to gain a better understanding of what underlies FF choice and avoid product failure. The objective of this study was to build a structural equation model of Spaniards' FF spending behaviour, based on individual characteristics such as satisfaction with life, decision-making styles, gender, age and some attitudes towards food choice. This required prior validation of the functional food questionnaire for a Spanish context, which was another objective of the present work. The findings suggest that a positive attitude (reward, necessity, confidence) and novelty are good predictors of FF spending.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-01-01 | Food Research International |