6533b7d4fe1ef96bd12625aa
RESEARCH PRODUCT
Le transport narratif au coeur de l'expérience d'un dispositif transmédia
Christine PetrDominique Bourgeon-renaultMaud DerbaixElodie Jarriersubject
user experiencetransmédiaparticipation[SHS.GESTION]Humanities and Social Sciences/Business administrationattachementNarrative transportation[SHS.GESTION] Humanities and Social Sciences/Business administrationtransmedia storytellingexpérience utilisateurTransport narratifengagementdescription
The aim of this paper is to describe how consumers experience transmedia devices. Thanks to transmedia major components (narrative universe; platforms and rabbit holes; interactivity; and temporality), once it adheres to it, the user of a transmedia devices lives an experience characterized by participation, immersion and commitment, and, at the end, it leads him to be attached to the object of narration. These results guide to propose a model which emphasizes the central place of narrative transportation in the context of fictional universes presented via transmedia strategy.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-05-17 |