6533b7d5fe1ef96bd1264631

RESEARCH PRODUCT

Is It Really That Funny? Laughter, Emotional Contagion, and Heuristic Processing During Shared Media Use

subject

description

ABSTRACTWhen people use humorous media content, their behavior and assessments of the content may depend on the emotional expressions (e.g., laughter) of those around them. In a laboratory experiment in which 80 participants watched a movie clip with a confederate who either laughed or remained silent, we identified two parallel processes. The confederate’s laughter induced behavioral responses in our participants (laughing or smiling). Through those responses, a corresponding appraisal of the media content was generated: The content was rated funnier in comparison to situations in which the confederate did not laugh. This effect corresponds to emotional contagion processes and was especially pronounced in introverts. Additionally, participants who were low in conscientiousness directly elevated their funniness ratings (more than their own emotional expressions would suggest) when the confederate laughed. Those who were high in conscientiousness, however, lowered their ratings of the content’s funniness i...