6533b7d6fe1ef96bd12663e5
RESEARCH PRODUCT
Innovation, Knowledge, Judgement and Decision Making as Virtuous Cycles
Carla Martínez-climentMercedes GrijalvoMiguel Palaciossubject
MarketingGlobalizationMarket economy0502 economics and business05 social sciencesJudgement050211 marketingBusiness050203 business & managementdescription
Globalization of the economy has forced managers to develop new ways of thinking, acting, and managing. Managers must adopt practices that allow their organizations to survive and compete sustainab...
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2018-01-19 | Journal of Promotion Management |