6533b7d6fe1ef96bd12663e5
RESEARCH PRODUCT
Innovation, Knowledge, Judgement and Decision Making as Virtuous Cycles
Carla Martínez-climentMercedes GrijalvoMiguel Palaciossubject
MarketingGlobalizationMarket economy0502 economics and business05 social sciencesJudgement050211 marketingBusiness050203 business & managementdescription
Globalization of the economy has forced managers to develop new ways of thinking, acting, and managing. Managers must adopt practices that allow their organizations to survive and compete sustainab...
year | journal | country | edition | language |
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2018-01-19 | Journal of Promotion Management |