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RESEARCH PRODUCT

Entrepreneurial Processes of the Finnish Franchisee Training Program’s Graduates

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The current study reports the results of the third and final phase of the longitudinal study on trainees of the Finnish franchisee training program. The study targeted the 46 respondents who in the previous phases indicated that they became either franchisees or self-employed in stand-alone businesses after graduation. The purpose of the study was to find out what factors influenced the respondents’ entrepreneurial decision-making processes and what role the training program played in these processes. Trainees’ entrepreneurial decision-making processes proved to be dissimilar. Some were pushed while others were pulled to entrepreneurship. The program was found to be a factor in the respondents’ entrepreneurial decision-making process, but its role and significance was seen differently. Logistic regression analysis was performed to discover what factors could be used to predict respondents’ likelihood of becoming franchisees or self-employed. Findings of the study provide implications for both franchisors and potential franchisees as well as for organisations planning and offering entrepreneurship training.