6533b7d8fe1ef96bd126a1b0

RESEARCH PRODUCT

Gender matters in venture creation decision

Juan Aragon-mendozaSalvador Roig DobónMário Raposo

subject

MarketingGender equalityProcess (engineering)0502 economics and business05 social sciencesEconomicsInformation processingProcess information050211 marketingCognitionMarketing050203 business & management

description

Abstract This study provides new evidences on the way men and women process the information in venture creation decision (VCD) and the differences that may arise when taking this decision. To reach this objective, this study carries out an experiment and identifies 120,536 people from twenty-five countries with different levels of development. The main finding indicates that although men and women process information differently, new generations of women begin to process information like men do, which might indicate that efforts in gender equality policies may be working but are not yet sufficient.

yearjournalcountryeditionlanguage
2016-06-01Journal of Business Research
https://doi.org/10.1016/j.jbusres.2015.12.012