0000000000315696

AUTHOR

Juan Aragon-mendoza

0000-0001-8832-0209

showing 2 related works from this author

Gender matters in venture creation decision

2016

Abstract This study provides new evidences on the way men and women process the information in venture creation decision (VCD) and the differences that may arise when taking this decision. To reach this objective, this study carries out an experiment and identifies 120,536 people from twenty-five countries with different levels of development. The main finding indicates that although men and women process information differently, new generations of women begin to process information like men do, which might indicate that efforts in gender equality policies may be working but are not yet sufficient.

MarketingGender equalityProcess (engineering)0502 economics and business05 social sciencesEconomicsInformation processingProcess information050211 marketingCognitionMarketing050203 business & managementJournal of Business Research
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The influence of institutions development in venture creation decision: A cognitive view

2016

Abstract This study seeks to provide new evidence on the way men and women process information in venture creation decision (VCD) and on the differences that may arise when taking this decision depending on the level of development of countries and their institutions. To reach this objective, this study carries out an experiment and identifies 120,536 people from 25 countries. Results indicate that institutions are necessary but not sufficient to achieve quality entrepreneurship, and that information processing is different between men and women, because women, regardless of the level of institutional development, process information similarly, whereas men do not.

MarketingEntrepreneurshipInstitutional developmentmedia_common.quotation_subject05 social sciencesInformation processingCognition0502 economics and businessEconomicsProcess information050211 marketingQuality (business)Marketing050203 business & managementmedia_commonJournal of Business Research
researchProduct