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RESEARCH PRODUCT

The influence of institutions development in venture creation decision: A cognitive view

Juan Aragon-mendozaSalvador Roig DobónManuela Pardo-del-val

subject

MarketingEntrepreneurshipInstitutional developmentmedia_common.quotation_subject05 social sciencesInformation processingCognition0502 economics and businessEconomicsProcess information050211 marketingQuality (business)Marketing050203 business & managementmedia_common

description

Abstract This study seeks to provide new evidence on the way men and women process information in venture creation decision (VCD) and on the differences that may arise when taking this decision depending on the level of development of countries and their institutions. To reach this objective, this study carries out an experiment and identifies 120,536 people from 25 countries. Results indicate that institutions are necessary but not sufficient to achieve quality entrepreneurship, and that information processing is different between men and women, because women, regardless of the level of institutional development, process information similarly, whereas men do not.

yearjournalcountryeditionlanguage
2016-11-01Journal of Business Research
https://doi.org/10.1016/j.jbusres.2016.04.056