6533b7d8fe1ef96bd126a975

RESEARCH PRODUCT

Classification of Venezuelan affiliates according to their conditions for the local environment

subject

description

El objetivo del artículo es proponer una clasificación de filiales venezolanas de empresas multinacionales según sus condiciones frente al entorno local. Para ello se usa una metodología cualitativa con estudios de ca-sos de filiales localizadas en Venezuela y se emplean como dimensiones el determinismo del entorno y la proactividad de la filial. Se identifican cuatro grupos de filiales: favorecidas, desfavorecidas, adaptadas y aventajadas. Se exponen los elementos que sirven para construir cada categoría, los efectos que se observaron en los roles de las filiales y las respuestas de los directivos en cada grupo, tanto en la filial como en la matriz, frente a las condiciones del entorno. The objective of this article is to propose a classification of Venezuelan affiliates of multi-national companies according to their conditions for the local environment. To do so, a qualitative methodology with case studies of the affiliates located in Venezuela was used and the dimensions employed were the determinism of the environment and the proactive nature of the affiliate. Four groups of affiliates were identified: those that were favored, those that were disfavored, those that adapted, and those that progressed. The article discusses the components used to build each category, the effects that were observed in the roles of the affiliates, and the responses of the directors in each group, for the affiliate as well as for the parent company, regarding their conditions for the environment.