6533b7dbfe1ef96bd127131a
RESEARCH PRODUCT
The “Sun and Beach” tourism destination image: An application to the case of Cuba from the Spanish tourist‐origin market
Martina G. GallarzaHaydeé Calderón GarcíaIrene Gil-sauraRoberto Carmelo Pons Garcíasubject
Tourism marketingGeographyTourism destinationsTourism Leisure and Hospitality ManagementTourism geographyGeography Planning and DevelopmentRegional scienceDestinationsMarketingDestination imageTourismdescription
The research steam on tourism destination image, begun in the late 1960s, has been essentially operational in its approach, and only occasionally strategic. Aspects relating to the image of tourism destinations still constitute a relatively unexplored line of research. This paper, first establishes specific conceptual and methodological approaches, to enable us to rigorously study and evaluate the image of what we understand as a tourism destination characterized by “sun and beach”. It then applies this methodological proposition to a number of destinations in the Caribbean, focusing on the case of Cuba from an important tourist‐origin market for this destination, Spain.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2004-01-01 | Tourism Review |