6533b7dcfe1ef96bd1272a4a

RESEARCH PRODUCT

Value Creation and Evolution of a Value Network: A Longitudinal Case Study on a Platform-as-a-Service Provider

Arto OjalaNina Helander

subject

ta113Knowledge managementSIMPLE (military communications protocol)business.industrySoftware as a serviceCloud computingBusiness valueComplex networkvalue crationPlatform-as-a-Servicevalue networkValue networkValue (economics)Position (finance)BusinessMarketing

description

Current research on cloud computing emphasizes the important role of Platform-as-a-Service (PaaS) providers. However, little is known about how PaaS providers can offer value to the content providers and firms operating the platform. The findings demonstrate how a small PaaS provider in the cloud gaming market was able to develop a strong position in the value network by offering direct and indirect value to its partners. The findings also reveal how the firm developed its value network over fourteen years, from a complex network with several actors to a very simple value network which included only partners of prime importance. peerReviewed

https://doi.org/10.1109/hicss.2014.128