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RESEARCH PRODUCT

Evaluating the Possibilities of Improving the Quality of Tourism Services of the “Eco- Guesthouses” from Mărginimea Sibiului

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This paper provides an overview of the possibilities of improving the quality of tourism services of the ”eco-guesthouses” from Marginimea Sibiului in the context where the international studies indicate that lately tourists have become more experienced and expect good quality products in chosen holiday destinations. Currently, the international market of ecotourism has developed with 10-12% annually, having the fastest growth in the world tourism sector and tending to become an independent market segment, under the influence of factors such as: travelers prefer to choose educational holidays, their desire to escape to nature and spend quality time with friends or family, etc. In these circumstances, the quality is important for both tourists and eco-guesthouses, as it can contribute to making better products at lower costs, ensuring continuous customer orientation and thus controlling and shaping their preferences and expectations.