Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach using State Machines

6533b7ddfe1ef96bd1273c0a

RESEARCH PRODUCT

Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach using State Machines

Wolfgang Steitz Jella Pfeiffer Malte Probst Franz Rothlauf

subject

Decision support system Finite-state machine Process tracing Western europe Business Compound annual growth rate Marketing Decision maker Attribute level

description

The importance of online shopping has grown remarkably over the last decade. In 2009, every West European spent on average € 483 online and this amount is expected to grow to € 601 in 2014. In Germany, the number of online shoppers has almost doubled since 2000: 44% of all adults regularly buy products onlinetoday. In Western Europe, online sales reached € 68 billion in 2009 and Forrester research forecasts it will reach € 114 billion by 2014 with an 11% compound annual growth rate.

year	journal	country	edition	language
2011-01-01

https://doi.org/10.1007/978-3-7908-2781-1_8

PEPhysical Sciences and Engineering
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