6533b820fe1ef96bd1279999

RESEARCH PRODUCT

Spirit of strategy (S.O.S): The new S.O.S for competitive business

Kun-huang HuarngAlicia Mas-tur

subject

MarketingInternationalizationBusiness ResearchContextual informationStrategic managementSociologyOutcome (game theory)Management

description

Abstract This special issue discusses the Spirit of Strategy (S.O.S): The New S.O.S for Competitive Business . The special issue blends contextual information and cognitive knowledge from Global Innovation and Knowledge Academy (GIKA) contributions to improve decisions, tasks, performance, and outcome evaluations. The GIKA Annual Conference provides a platform to discuss challenges pertaining to contemporary issues. The 3rd GIKA Annual Conference took place at the University of Valencia and the Catholic University of Valencia (Spain) from July 7 to July 9, 2014. The Journal of Business Research ( JBR ) is the sponsor journal of the academy. One of the aims of the Conference is to select high-quality conference papers for publication in a special issue of the JBR . After undergoing double-blind reviews and revisions, 51 conference papers appear in the 2015 special issue, accompanied by this editorial.

https://doi.org/10.1016/j.jbusres.2015.01.019