6533b823fe1ef96bd127ed8c
RESEARCH PRODUCT
Exploring Innovation Adoption Behavior for Sustainable Development: The Case of Hungarian Food Sector
Giuseppina MiglioreJeremiás Máté BaloghJózsef TóthRizzo Gsubject
Sustainable developmentProcess (engineering)business.industry05 social sciencesTheory of planned behaviorlcsh:Sfood innovationAffect (psychology)Innovation adoptionstructural equation modelingStructural equation modelinglcsh:AgricultureFood sectorbehavioral decision-making0502 economics and businesssustainable productionSettore AGR/01 - Economia Ed Estimo RuraleFood processing050211 marketingtheory of planned behaviorMarketingsustainable productionsbusinessAgronomy and Crop Science050203 business & managementdescription
Innovation plays a key role in the success and sustainable development of businesses. The innovation process derives from the combination of personal skills and company resources that influence food company managers in their choices on innovation (the decision-making process). This study is an attempt to try to understand which psychological constructs affect innovation decision-making in the Hungarian food sector, using the empirical data from a 2017 survey conducted in Hungary among the largest food processing companies. Planned behavior theory (TPB) was applied to the study of factors affecting innovation decision-making. Structural Equation Modeling (SEM) was used for data analysis. The results show that the positive attitude of Hungarian food business leaders towards innovation, evaluation of innovation and the strategic intention of placing innovative products and processes on the market have a positive relationship with innovation performance
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-04-24 | Agronomy |