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RESEARCH PRODUCT
The Image of Spain as Tourist Destination Built Through Fictional Cinema
Konstantin StanishevskiAntonia Del ReyRosanna Mestresubject
MarketingTypologycountry brandUNESCO::CIENCIAS DE LAS ARTES Y LAS LETRASHistorystereotypesbusiness.industryAdvertisingDestinationsCultural tourismVisual artsExhibitionfictional cinemaMovie theatertourist destinationTourism Leisure and Hospitality Management:CIENCIAS DE LAS ARTES Y LAS LETRAS [UNESCO]spainTourist destinationsIconbusinesscomputercountry imageTourismcomputer.programming_languagedescription
Fictional cinema is one of the cultural agents that shapes the international image of each country. It colonizes spectators’ imagery, and it can influence their choice of tourist destinations. Spanish cinema’s international diffusion has allowed the exhibition of movies that spread and renew the image of Spain in different ways. In this respect, we propose a three-fold typology of films focusing our attention on their content and the ways in which they build the image of Spain: Icon Films, Pastiche Films, and Tourist Poster Films. These films may stimulate the increase of a cultural tourism very different from the traditional one that inspired many to come to Spain mainly looking for sunny beaches. La imagen de España como destino turístico construida a través del Cine
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2008-06-01 |